Essential Topics for Keynote Speakers

Keynote speakers are the heart of any big gathering such as a convention or a conference.  Getting a keynote speaker is a challenge in itself.  Many companies have made the mistake of getting popular celebrities and other personalities and just bank on their good name.  However, this is not often very successful.  Many “popular” speakersride on the coattails of their celebrity status and are often ill-prepared and not able to connect to the audience.

This is an unfortunate fact because companies often invest a good amount of money in order to arouse unity and enthusiasm among their members. Excellent keynote speakers come prepared by knowing the topic or issue of interest that they will talk about.  They should also do considerable research on the organization and relate their speech according to the needs and interests of the audience.

The topic of the keynote speech is also very crucial to its success.  The topic has to be relevant and infused with the truth.  It has to come from extensive research and factual information. Effective speakers are very thorough in their preparation and will not stand in front of an audience not primed to surpass expectations.

Here are 5essential topics that keynote speakers usually address:
  1. Leadership

    Keynote SpeakersGreat leaders usually exercise undue influence over their team mates not because of skill, intelligence, or even personality, but because they have learned the skill of listening and valuing others.  Being a leader is a big challenge, and even more so in today’s diverse organizations.  Leaders also come in many different levels within the company.  It is not just top management who are leaders, but even members or employees who are considered on the lower end of the organizational chain are considered leaders as well.

  2. Change Management

    Organizational change is an issue that everyone is faced with.  Change is always a challenging thing, and this topic is a popular and essential keynote topic because change is always happening and we cannot avoid it or even get rid of it.  Since each organization is faced with different types of changes, it is good for keynote speakers to customize their talk on change management.  This can be done by conducting interview and giving our questionnaires.

  3. Customer Service

    Customers are the lifeblood of the business and the importance of customer satisfaction and loyalty cannot be undermined.  One popular topic for keynote addresses is best practices in making customers choose our products or services over the competition.

  4. Sales Management

    Sales managers and sales teams need a lot of motivation, knowledge and practical tips on how to deliver great results for their companies.  Many organizations request for a keynote address that delves into how to equip, manage and motivate sales teams and sales managers.

  5. Communication

    Many companies cite miscommunication as one key element why some perform far below expectations or some projects are not successful. Many industry leaders acknowledge that lack of communication or miscommunication is an issue that needs to be resolved within the company.  Effective keynote speakers address communication issues, especially the fact that communication must be used to achieve company goals and to effectively connect with co-workers.

Keynote Speaker With the diversity of clients that comes across our path, we make it a point to know exactly what their needs are and get to know their stories a little better.  It is impossible for Keynote Speaker Garrison Wynn to be as successful as he is and to get rave reviews every single time he speaks if he only talks about general topics during his keynote speeches.  The secret behind his success is that he knows how to research well.  He makes it a point to find out more about the organization and he customizes his speeches to address these needs accordingly.

In this way, he comes across as relevant and genuine, someone who is there to arouse passion, interest, and enthusiasm and induce the audience to action.  From government clients such as the US Navy, to big corporations and associations such as Royal Dutch Shell, American Express, Federal Express, Price, Water house, Coopers, and many more, they all say that Mr. Wynn blends humor, motivation, and a customized content.

To begin with, a representative from will get in touch with the company and will request them to fill out a pre-program questionnaire to give us a general overview of the company.  Garrison also does a conference call with company representatives and his staff will also conduct an extensive research on the industry.  Using this, they will piece together a perfect keynote address for the client company. This “perfect-fit” approach ensures the clients that Mr. Wynn values them and their needs, and guarantees a successful keynote address.  Most of the time, the intention of the company leaders are in perfect harmony with the keynote speech, and generates great response with the audience.

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